If you haven’t given up on your brand.
We help organizations clarify what makes them worth choosing, then turn it into brand, content, and advertising that resonates with people.
Trusted by organizations with high standards.
We create work that reflects the quality of the organizations behind it and gives people a clearer reason to choose them.
Creative work grounded in strategy.
Brand Positioning Campaign
A connected campaign spanning film, short-form content, Connected TV, and digital advertising, giving one creative idea multiple ways to reach the audience.
Brand Film + Short Form Campaign
Strategy & Advisory · Video & Photography
Brand Positioning Campaign
Strategy & Advisory · Campaigns & Content · Video & Photography · Distribution
Brand Launch Campaign
Strategy & Advisory · Campaigns & Content · Video & Photography · Advertising & Distribution
Brand Positioning Campaign
Strategy & Advisory · Campaigns & Content · Video & Photography · DistributionOne direction across every service.
A unified approach to brand, creative, and advertising, so every stage reinforces the same direction and audience experience.
Strategy & Advisory
We get close enough to the business to see what matters, what others may miss, and what marketing should actually do about it.
Brand positioning · Audience definition · Messaging · Campaign strategy · Content planning · Marketing advisory · Communication planning · Discovery and researchLearn moreCampaigns & Content
We develop campaign ideas, messaging, and content around a clear understanding of the business, so every piece has a reason to exist and a role to play.
Campaign concepts · Creative direction · Messaging systems · Scripts · Storyboards · Content planning · Copywriting · Graphic designLearn moreVideo & Photography
Our film and photography carry a visual signature that is distinctly WhyBuy, shaped by our own direction, storytelling, and craft rather than a repeatable agency formula.
Commercial video · Brand films · Corporate video · Explainer video · Recruitment content · Testimonials · Short-form video · PhotographyLearn moreAdvertising & Distribution
We understand digital media because we work in it every day. Our experience across platforms and industries helps us place content more intelligently and make better decisions once it is live.
Campaign planning · Connected television · YouTube advertising · Paid social media · Search advertising · Audience targeting · Retargeting · Campaign reportingLearn more
Less distance between thinking and making.
The people shaping the direction stay close to the work, reducing handoffs, preserving context, and keeping each decision connected to the bigger picture.
Senior founders remain involved from strategy through delivery.
Every asset is shaped around a defined business objective and audience.
Production stays in-house, preserving the direction from concept through final delivery.
We strengthen internal marketing teams with strategy, creative, and production expertise.
Every decision has a purpose.
Understand
Learn how the business works, who it needs to reach, and what success needs to look like.
Define
Turn that understanding into a clear strategy, message, creative direction, and plan.
Create
Produce film, photography, design, copy, and campaign assets as one connected body of work.
Distribute
Adapt and distribute the work across the channels where it can have the greatest effect.
An independent agency, built in Edmonton.
Founded in 2017 by Mikhail Sorokin and Cody Hladki, WhyBuy brings business strategy, creative direction, and in-house production together under one team. Today, we work with organizations across Alberta, Canada, and U.S. markets.
A Studio productionThe WhyBuy Show
Documentary-style customer stories that entertain and educate.