VIDEO STRATEGY

How to reach your audience

Video Marketing Funnel

As a newcomer to video production, you might be inclined to commission a single video that says it all for your business. Something that you could share on your website and maybe run a boosted post on social media to get some views, but how do you get the most from your video production? How do you make it work for your strategy?

When you consider the buying stages from awareness to loyalty, what video content are you providing to help buyers at each stage of the process?

The volume of video content you need to produce can be overwhelming, and while budget plays a major role in deciding where to start, it might be more feasible than you think

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Awareness

Eye-catching thought leadership videos are the best way to grab attention on social media

Consideration

When your target audience is considering your brand, show them what you do and who you are

Conversion

If a customer is contemplating your offering, they need reassurance and must see another satisfied customer

Loyalty

Support your customers after a purchase with educational content and tutorials that reaffirm their commitment to your brand

How to save money on video production

Cost savings and tips for your next video production

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If you have a video production in mind we want to help. We have a diverse and creative team that would love to help answer any questions and get started working on a project with you. Reach out today and let us know what you have in mind

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