and why we do what we do

Best of both worlds

WhyBuy is the fusion of left brain and right brain, where practicality meets imagination. When you partner with us, you're not just getting analytical order and logic; you're also infused with feeling and passion. At WhyBuy, we bring together the best of both worlds to create a harmonious blend that drives results beyond expectations.

Meet your Producer, Cody Hladki, a seasoned CPA with a diverse background in management, consulting, and finance. With a wealth of expertise in advertising, communication, research, forecasting, sales, and account management, Cody excels in overseeing the seamless execution of client projects. Combining analytical prowess with strategic acumen, Cody ensures each endeavour is met with precision and effectiveness, driving unparalleled results for our clients.

Introducing your Creative Director, Mikhail Sorokin, a BCOM graduate with expertise in marketing, consulting, and branding. With a mastery of scripting, strategy development, cinematography, editing, and graphic design, Mikhail brings a multifaceted skill set to the table. As a recognized Emmy award-winning composer, adept Cinematographer, and Editor he possesses a unique ability to understand client needs and craft strategies that resonate deeply.

Before you buy

Digital marketing and video production services explained with Co-Founder and Creative Director Mikhail Sorokin

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  • Video

Our process

Social media strategy

Our specialty


At our core, authenticity isn't merely a strategy; it's ingrained in our values. We prioritize clear communication, professional equipment, and advanced techniques. However, genuine connections with clients and audiences stand as paramount for optimal results. In essence, we perceive video as our primary communication tool, and the most effective utilization lies in crafting content that resonates with being genuine and authentic.

Founded in Edmonton, Alberta over 5 years ago, WhyBuy Inc. embarked on its journey armed with limited tools and an appetite for video production. Our mission? To showcase the indispensable value of authenticity in video, and make high quality content accessible to both businesses and consumers alike.

Navigating awareness, consideration, conversion, and loyalty marketing, we specialize in crafting quality videos to elevate our clients' brands and campaigns. From small startups to major corporations in the US and Canada, our diverse portfolio showcases our capabilities and effective process.

Go behind the scenes 

Testimonials and more!

Contact us

Your video vision matters to us, and we're here to make it shine. Our diverse and passionate team is eager to connect, answer your queries, and embark on a collaborative journey. Reach out today with your thoughts and ideas – let's start building a project that reflects your authentic vision. Your trust is our foundation!

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